Client: Ziggo
Year: 2025–2026
Scope: Digital campaign concepts, OOH exploration, AI visual development

Ziggo came to us at exactly the right moment. Just after a rebrand, with a brand new visual identity and an open question: what does this brand look and sound like online?

The brief was unusually generous. Full creative freedom over copy, visuals and tone. No predefined territory. Just: show us what this could be.

We developed a broad spectrum of digital concepts built around humour and relatability. Recognisable situations. Everyday Dutch moments — gaming, working from home, streaming — treated with a lightness that fits Ziggo's new direction. Alongside the human-led work, we explored a parallel direction: what if the assets existed without people entirely? Strip away the human element and let narrative, imagination and visual surprise do the work instead.

From the full body of concepts, Ziggo selected 10 for a phased launch in February 2026, using audience response to inform the rollout.

At the same time, we were working with Brothers & Sisters London on out-of-home concepts for the rebrand, testing how the new brand language could scale into public space and local communication.

To extend the visual toolkit, we trained language models on Ziggo's visual style, generating AI assets that stayed on-brand while opening up directions a traditional production process wouldn't reach quickly enough.

Three workstreams. One coherent brand moment.