Client: Ziggo

In November 2025, we were approached by Ziggo after a pivotal moment: a rebrand.
Their brief: “Show us what this brand could be online.”

We were given complete creative freedom, full reign over copy, visuals and tone. No boundaries, just ideas. And ideas we delivered.

From a broad spectrum of concepts, 10 would be chosen for a phased launch in February 2026, a peek at how audiences would respond.

We focussed on humor and relatability. Recognizable situations, everyday quirks, moments that make you smile. We explored human emotion but also directions without the human element. “What if the digital assets existed without people? The human element stripped away, leaving space for imagination, narrative and surprise.

Meanwhile, we were working simultaneously with Brothers & Sisters London to explore out-of-home campaigns for the rebrand of Ziggo, testing how the new brand language could translate at scale in public spaces and local communication.

To push the digital experience further, we trained large language models to match Ziggo’s visual style, creating AI-generated assets that stayed true to the brand while exploring unexpected directions.

The result is a series of digital experiences that are unexpected, playful and disciplined.

This project was about exploration, clarity, and digital storytelling, testing how far we could push recognition, relatability, humor and AI-driven creativity in an online-first world.