The Challenge Keune Haircosmetics approached us to create a series of smaller campaigns that would cut through crowded salon and retail spaces. The brief was concise but ambitious: communicate brand presence and product appeal across print ads, out-of-home (OOH), and in-store materials like wobblers, all while staying true to Keune’s premium positioning.
Strategic Insight Haircare isn’t just functional, it’s a personal statement. Every touchpoint, whether a printed magazine ad or a small wobbling in-store sign, shapes how consumers perceive the brand. The challenge was to deliver impact in both large and intimate formats, ensuring the campaigns felt cohesive, aspirational, and unmistakably Keune.
Creative Approach
Multi-Channel Thinking: Each campaign was designed as a system: print, OOH, and in-store elements spoke the same visual language.
Visual Consistency: High-quality photography, bold typography, and signature brand color usage ensured recognition and prestige across mediums.
Micro-Moments of Engagement: Even small assets like wobblers were treated as opportunities to create delight and reinforce brand equity.
Execution & Experience The campaigns landed where people were most receptive: on their morning commute, in lifestyle magazines, and right in front of them at the salon counter. Each piece was designed to catch the eye, communicate clearly, and leave a lasting impression, no matter the size or format.
Impact & Significance
Brand Cohesion Across Channels: Despite the diversity of formats, every campaign reinforced Keune’s premium identity.
Attention in the Right Moments: OOH, print, and in-store placements ensured the brand was visible, memorable, and contextually relevant.
Scalable System: The approach created a flexible template for future small campaigns, allowing Keune to maintain consistency while adapting to new messaging needs.
In Short Even in smaller-scale campaigns, Keune Haircosmetics gets treated like a premium brand world. Every ad, every wobble, every printed page works together to reinforce recognition, aspiration, and emotional connection — proving that great brand execution doesn’t need to be monumental to be memorable.
