Client: Brooks Running
Partners: The Merge Agency, Ancel Gerla
Scope: Campaign design, Strava badges, digital banners, in-store, illustrated assets

The brief arrived in triplicate.

Three Brooks Running campaigns running almost simultaneously, each with its own goal, its own audience moment, its own product. Brooks Best Fest, a Strava-integrated experience where runners earned illustrated badges for personal milestones. The Glycerine 17 launch, built around the sensation of running on pillows. And the Ghost 12 launch, connected to Best Fest and bridging product and community in one move.

Three campaigns. One visual system that had to hold them together without flattening them into each other.

Working alongside The Merge Agency and Ancel Gerla, Studio Yukon led the design across all three. The Strava badges needed to feel like something worth earning, personal, playful and distinct. The campaign visuals needed energy without noise. And everything across digital banners, in-store materials and ads needed to feel like it came from the same creative place, even when the messages were different. Running is a solitary sport that people do together. That tension, between personal achievement and shared motivation, was the thread we kept pulling on across all three campaigns. The result was a visual ecosystem that gave each campaign its own character while keeping Brooks' identity consistent across every touchpoint.