A golden age of campaign visuals.

In a time that feels like a previous life, I was responsible for all the materials that were used in the TVC, OOH and instore for Albert Heijn.

Back then, there was no AI to use or shortcuts to get a realistic looking design so it was very Photoshop-heavy. It was always a fun challenge when a new brief landed in my mail.

Here you’ll find a few commercials that I’m still very fond of.