Client: Vandebron
Concept and production: Vandebron
Art direction and (D)OOH design: Studio Yukon
Camera and edit: Vincent van den Brink
Photography: Maeve Stam
Art direction: Laurine Verweijen, Annelied van de Weg
Production: Eva Kalshoven
Scope: Category visual language, seasonal campaigns, (D)OOH design
For Vandebron's 'Steeds slimmere energie' campaign we handled the art direction and the design of the (D)OOH. From the first image selection through to the final executions running on streets and station platforms.
The campaign is about where energy goes once it is inside your house. We are getting better at knowing what gives us energy. Where it quietly disappears at home is a different question, and that is where most of it is still to be won.
Vandebron created and produced the campaign themselves, bringing in freelance specialists rather than a full external agency. That way of working is becoming more common. It only holds up when everyone involved can deliver independently, because there is no agency layer underneath to catch things.
Our part started with the retouched images. We developed six concepts for the preselection, each with a headline and an icon in two variants, so the choice came down to more than preference. Once four were picked we built them out across every format, from abri to the large billboard sizes and produced the DOOH animations in two lengths.
The campaign ran from September 2026 on streets, platforms and digital screens across the Netherlands.
Coverage of the Vandebron campaign: